THE COLLECTIVE

Who we are drives what we do.

Our core team members – a multifaceted, multitalented group of incredibly creative individuals – are as diverse as they are accomplished and atypical. We could carry on forever about them, but instead we’re sharing ten curious facts, cherry-picked for you.

Lisa Pellatt

Founder and Director

10 things about Lisa

1.
In her twenties Lisa was mistaken for Tori Amos, so she quick wittedly put on an accent and played along.
2.
Soon after that she entered the PR industry, working in South Africa and the UK for brands like the International Olympic Committee, Unilever and the England Rugby Football Union.
3.
Speaking of sport, her grandfather used to play for Charlton Athletic.
4.
When founding Marvello and Mill, Lisa used her keen understanding of the local media landscape to benefit clients in the entertainment, travel, FMCG, food and hospitality sectors.
5.
Her favourite dish is Dutch croquette, a nod to her grandmother, who was from the Netherlands.
6.
Lisa likes to be hands-on. If she’s wearing sleeves, they’re rolled up and ready for work.
7.
Even though she’s petrified of heights, she rose to the challenge and climbed Mount Kilimanjaro.
8.
When it comes to work, she values strong relationships, high quality standards and versatility.
9.
A passionate supporter of charitable causes, she has two rescue dogs from Mdzananda Animal Clinic in Khayelitsha.
10.
Lisa approaches all her projects with a devilish dash of humour.

Thembalethu Khumalo

Account Manager

10 things about Thembalethu

1.
Growing up, Noni Gasa was Thembalethu’s role models.
2.
She studied for three years at the University of Zululand and for a further year at the Durban University of Technology.
3.
While in secondary school, Thembalethu was a Girl Guide.
4.
Her first PR job was with Lisa, where she worked as an intern with roles that included answering phones and basic administration and office support.
5.
She admits it’s crazy, but just loves to eat tripe.
6.
As a fashion lover, Thembalethu is thrilled to have worked on SA Fashion Week.
7.
Her bucket list includes visits to Ghana and Kenya.
8.
At Ten x Collective she maintains key relationships, brainstorms fresh PR campaigns, manages client needs and develops comprehensive media coverage plans.
9.
Thembalethu is terrified of needles.
10.
She approaches work with a winning mindset, always looking to improve with each new project.

Genie Vittu

Communication Strategist

10 things about Genie

1.
Growing up, Genie wanted to be a detective, vet or air hostess.
2.
Not keen on ending up in an office after matriculating, she pursued a six months goldsmith apprenticeship.
3.
An amateur philatelist, Genie collects stamps and loves to think about their travels to distant places, and the kinds of news that they have delivered.
4.
Her love of adventuring led her to joining a travel group, where she gained valuable logistical training and experience.
5.
One of eight siblings, Genie is the youngest, having been born a full hour and fifteen minutes after her twin sister.
6.
She worked at UCT for fifteen years, honing her communication skills and engaging with students, lecturers, academics and high profile individuals.
7.
When Genie travelled across Europe, she made good use of home-sharing portal, CouchSurfing.
8.
At Ten x Collective she assists in obtaining media coverage, and dispensing communication advice to clients.
9.
Genie’s absolute favourite creature is the chameleon, and her bête noire is a shongololo.
10.
She is a highly skilled communicator who excels at Excel and – thanks to an incredibly inquisitive mind – values the importance of thorough research.

Cecile Blake Benadé

Traffic Manager

10 things about Cecile

1.
Whilst studying, Cecile worked for a puppet maker, helping build all the characters for Bananas in Pyjamas.
2.
She began work life as an animator and designer.
3.
Cecile has lived in Taiwan, traveled Asia and taught kindergarten along the way.
4.
Cecile’s article about hiking the Himalayas was published in Elle Decoration, Czech Republic.
5.
She spent five years in film production, working primarily on commercials, mostly as a creative head, and sometimes as an art director, photographer and stylist.
6.
In the past she has curated and managed a monthly goods market in Stellenbosch, and created her own kid-centric brand, Ménagerie.
7.
Cecile is chuffed that the nerds she’s raising secretly read the Children’s Atlas and National Geographic by torchlight after bedtime.
8.
She has been with Ten x Collective since 2020 where she ensures internal and external deadlines are always met.
9.
Cecile is a proud feminist.
10.
She remains constantly fascinated by the art and impact of good communication.

Roxy Brown

Social Media Manager

10 things about Roxy

1.
Roxy studied Journalism at Rhodes University where she met her two soulmates - her dog Guru and her fiancé, Nicholas.
2.
She has been a stand-up-paddle tour guide in Nicaragua, an English teacher in Spain, a yacht stewardess in the Med, and a digital media wizard everywhere in between.
3.
Roxy's expertise is in social media management, content creation and digital marketing.
4.
She is an eternal student with at least two online courses on the go at any given time.
5.
Her dream is to work remotely and live somewhere she can rescue dogs, grow vegetables and plant indigenous flowers.
6.
Roxy is a card-carrying ambivert (extroverted introvert) but she loves connecting with people and having deep, meaningful conversations.
7.
Roxy was named after the Sting and the Police song, "Roxanne" (now it's stuck in your head, #sorrynotsorry)
8.
She will never discourage you from adopting (another) animal or buying (more) thrifted furniture or clothing.
9.
In her spare time Roxy trains young horses and her patchy cattle dogs.
10.
Roxy is intrigued and excited at the prospect of AI and loves to chat with robots.

Jana Human

Social Media Assistant

10 things about Jana

1.
Fresh out of Uni, Jana ate, prayed and loved during two years teaching and traveling in and around Vietnam.
2.
Jana has re-watched Eat, Pray, Love about 35 times.
3.
Jana studied Communication Design, developing an appreciation for brand development, information design and innovative brand strategy.
4.
Raised by a restauranteur, Jana has a deep appreciation of food, culture, connection and the power of creative expression.
5.
It’s not surprising that Jana’s love language is food: Cooking it, growing it, eating it and everything inbetween. Bellissima!
6.
In true Gen-Z fashion, Jana honestly loves working in Social Media! Curating creative aesthetics and editing content is her idea of a good time.
7.
Jana honed her skills in social media as part of the incredible team at Babylonstoren.
8.
Known for her vibrant, quirky dress-sense, Jana loves thrifting cool pieces and putting them together to express her unique style.
9.
When she was 11, Jana’s dream job was being the editor in chief of VOGUE - just like Meryl in The Devil Wears Prada… Starbucks in hand, flicking through the next Spring issue and putting sticky notes on every page with girl boss energy!
10.
Jana aspires to be a travel vlogger one day. In the meantime she is applying her social media content creation skills to our amazing clients.

Sean Loots

Podcast Producer

10 things about Sean

1.
At the age of nine, Sean received top honours at his first poetry eisteddfod, for a poem titled No Girls Allowed.
2.
He was a swim instructor and would probably be coaching in the Bahamas if he hadn’t followed his current career path.
3.
Sean has performed onstage at the Artscape theatre and at the National Arts Festival in Grahamstown.
4.
He works as a multi-disciplined audio content creative director and coordinator, doing end-to-end podcast development, filming, editing, presenting and voice-overs.
5.
Sean has Richard Branson's PA’s number saved in his phone. He has no idea how he got it.
6.
As a podcast producer, he facilitates and coordinates the entire content creation process, from conception through to story creation and editing the final product.
7.
He has a wealth of radio presenting experience, and you can still catch him on the Weekend Breakfast on Magic 828.
8.
Sean works with Ten x Collective, producing and hosting a podcast for Veritas Wealth Management.
9.
He strongly believes audio is a powerful tool because of the way it moves people, emotionally, physically and mentally.
10.
When it comes to work, Sean values authenticity, integrity and efficiency.

Kind words

“You're a great big shining star. It's really difficult to package these issues to a general audience and you've done so brilliantly with all of the coverage.”
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Robert Silke

Principal Architect: Robert Silke & Partners
“I would like to thank you so much for this amazing proposal. Thank you for the meticulous detail and communication, for totally understanding the brief and for being such a wonderful and very important part of “my life” at Scatec Solar. You and your team’s work and support are highly valued.”
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Lynn Horak

HR Manager: Scatec Solar

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